Somewhere along the way, shaving turned into a subscription to plastic.

One blade became five. Handles started needing batteries. Refills kept getting more expensive.

And the shave actually got worse.

Most of what's in your bathroom is designed to run out. That's the business model. They sell you something cheap, then charge you to keep coming back for products that don't last.

That's exactly what we set out to change. A razor should work the other way around. It should be built to last. You buy it once and you never have to replace it. It has weight because it's solid metal, not because someone stuffed a plastic handle to make it feel expensive. The only part you ever swap is a thin steel blade.

Our shave cream follows the same rule. A pea-sized amount is all it takes. It whips into a thick, rich lather that holds up from the first stroke to the last, instead of going thin and watery halfway through. You use less, so one tube goes a long way.

That's the whole idea behind Magnet. Fewer parts. Better materials. Products that last long.